SUBTRACTIVE is a multimedia production company that creates content for broadcast, retail, and live events.  A collective of talented, driven, and like-minded individuals, SUBTRACTIVE is a constantly evolving entity… focused on the expansion of an emerging culture where music, art, and technology converge. The company nurtures and supports new hybrid forms of artistic expression, and gives them a platform to be seen, heard, and experienced.

What we do:

- Video and Film Production
- Offline & Online Video Editing
- 7.1 & 5.1 Surround Audio Post Production
- Sound Editorial & Design
- Motion Graphics & Visual Effects
- Licensing
- Media Encoding / Conversions / Transfers / Dubbing
July 4th, 2010

Test Shot Starfish Video Release “Teaser”

June, 2010
We’ve been doing a few different projects with Director Pook Brown & Snoop Dogg.   We’ve done 2 video projects for his live performance, as well as this internet hit “Oh Sookie”

Coachella Art 2.0

COACHELLA VALLEY MUSIC & ARTS FESTIVAL

ANNOUNCES 2010 LINE-UP

FRIDAY APRIL 16: Jay-Z, LCD Soundsystem, Them Crooked Vultures, Vampire Weekend, Deadmau5, Public Image Limited, The Specials, Grizzly Bear, Passion Pit, Echo and the Bunnymen, Benny Benassi, Fever Ray, Grace Jones, She & Him, Erol Alkan, The Avett Brothers, Calle 13, The Whitest Boy Alive, The Cribs, La Roux, Yeasayer, Lucero, DJ Lance Rock, The Dillinger Escape Plan, Proxy, Ra Ra Riot, Deer Tick, Wolfgang Gartner, Aeroplane, Iglu & Hartly, Sleigh Bells, P.O.S., Baroness, Hockey, Little Dragon, White Rabbits, Wale, Kate Miller-Heidke, As Tall as Lions, Jets Overhead, Alana Grace, Pablo Hassan.

SATURDAY, APRIL 17: Muse, Faith No More, Tiësto, MGMT, David Guetta, The Dead Weather, Hot Chip, Devo, Coheed and Cambria, Kaskade, 2Many DJ’s, Major Lazer, Dirty Projectors, Gossip, Z-Trip, The xx, John Waters, Les Claypool, The Raveonettes, Mew, Sia, Camera Obscura, Tokyo Police Club, Porcupine Tree, Old Crow Medicine Show, Aterciopalados, Bassnectar, Frightened Rabbit, Dirty South, Flying Lotus, Corinne Bailey Rae, Pretty Lights, Shooter Jennings, RX Bandits, The Almighty Defenders, Edward Sharp and the Magnetic Zeros, Craze & Klever, Zoe, The Temper Trap, Portugal. The Man, Band of Skulls, Girls, Beach House, Steel Train, Frank Turner.

SUNDAY, APRIL 18: Gorillaz, Pavement, Thom Yorke????, Phoenix, Orbital, Spoon, Sly and the Family Stone, De La Soul, Julian Casablancas, Plastikman, Gary Numan, Charlotte Gainsbourg, Sunny Day Real Estate, Yo La Tengo, MUTEMATH, Deerhunter, Infected Mushroom, Club 75, Matt & Kim, The Big Pink, Gil Scott-Heron, King Khan and the Shrines, Florence and the Machine, Yann Tiersen, Little Boots, Miike Snow, Talvin Singh, Ceu, B.o.B., Babasonicos, Owen Pallett, The Glitch Mob, Mayer Hawthorne, Local Natives, Rusko, The Middle East, Hadouken!, The Soft Pack, Kevin Devine, Paparazzi, Delphic, One EskimO.

Subtractive traveled to Barcelona to cover the SONAR international art and electronic music festival. Check out the video for event highlights.